Marketing tech platform Wondrlab eyes 21 acquisitions over 3 years

The most recent addition to the Wondrlab portfolio is WebTalk, a Polish B2C digital marketing agency, acquired in January 2024. This acquisition highlights Wondrlab’s commitment to not only enhancing its service offerings but also expanding its geographic footprint.
Gaurav Laghate
Published11 Jul 2024, 07:00 AM IST
Saurabh Varma, founder and CEO, Wondrlab(Company)
Mumbai: Saurabh Varma, the former CEO of Publicis Communications South Asia, is on a mission to transform Wondrlab into a global communications powerhouse with Indian roots. Since its inception during the peak of the pandemic in November 2020, Wondrlab has rapidly expanded, boasting over 550 employees across India and Poland and making significant strides with four acquisitions. Varma’s vision includes an aggressive expansion strategy with plans for 21 more acquisitions in the next three years.
“We have identified gaps in our portfolio that we want to quickly fill by acquiring the right companies. We are currently evaluating close to 40 companies, and some are close to conversions,” Varma told Mint. “We are only talking to founders who buy into our vision.”
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Founded by Varma, along with Vandana Varma and Rakesh Hinduja, Wondrlab was established with a distinctive aim. "Unlike traditional networks, our focus is on integrating products and platforms with digital business transformation (DBT) for a global client base," Varma explained. This approach has already led to the acquisition of several companies, including What's Your Problem (WYP), a digital-first creative agency, and Opportune, a data-driven influencer marketing platform, among others.
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The most recent addition to the Wondrlab portfolio is WebTalk, a Polish B2C digital marketing agency, acquired in January 2024. This acquisition highlights Wondrlab’s commitment to not only enhancing its service offerings but also expanding its geographic footprint, with future hubs planned in Vietnam, the US, and West Asia.